Graphic Design Blender, a newsletter dedicated to helping graphic design freelancers improve their business practices, just published one of my articles. It’s on the subject of narrow positioning–contrasting it to the more common practice of casting a wide net. In the article I give five compounding reasons why broad generalist positioning of a firm or freelancer’s capabilities is a self defeating practice. Check it out at GDB and if you’re a freelance designer you might want to subscribe to their
email newsletter. There is a real scarcity of good freelance business principles out there, and I’ve found that GDB’s content is usually very helpful, practical, and insightful.
