The book of Ecclesiastes begins, “Vanity of vanities! All is vanity. What does man gain by all the toil at which he toils under the sun?” If your design firm is not operating profitably then the answer to this question is probably, “not much.” Of course you could be profitable and still not have much […]
Category Archives: Management
Over the 15 years I owned Newfangled, I made the mistake of hiring a salesperson more than once. The idea of a dedicated employee whose job is to find clients and who operates mostly on commission was too attractive an opportunity not to bite on. But it never worked out. There are many reasons why […]
Most advertising agencies and design firms began with a designer’s impulse to strike out on their own. This ambition was usually fueled by a combination of desires: a desire for greater creative freedom, higher compensation, or more personal freedom. Sometimes a small group of designers get together and think it would just be a blast […]
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